Is it possible that online trading sites and virtual worlds like Second Life are pointing to a new business model for art fairs? After the decline in revenues at recent fairs and the continuing crisis in the markets many galleries are just staying home. Some see this as an opportunity. After launching their own social networking site for the art set, UK-based magazine Art Review is launching a web art/business model that will be watched and derided. It's called Art Fair. If this were 2003 i would hail it as one of the best web art projects of the year, but it's 2009 and who knows what the hell is going to happen. Watch the promotional video here.